Enthusiasm

Let’s create enthusiastic, educated fans. I love the word enthusiasm. The Merriam-Webster definition is:

Strong excitement and active interest

Last week, a friend of mine called me a “raving fan” in response to hearing about a product I support Although said as a compliment, my heart sank upon hearing their words. 

One of the latest buzz phrases in business is a push to create “raving fans,” and I simply don’t want to be one. 

Words have meaning and raving means wild, irrational or incoherent talk. 

My enthusiasm for a product or a service comes from my positive experiences and active interest. Before I endorse a product, I actively learn more.

I want to be an educated fan. I hope my days of wild, irrational, and incoherent talk are far behind me. And, I hope the phrase “raving fan” quickly falls off the list of popular buzz phrases in business.

Active Interest

An active interest in a product happens when people are inspired to learn more. Talk is cheap. Education helps us make better choices.

Educated choices inspire me to share enthusiastically with others about the products I support.

An enthusiastic, educated fan is far from irrational and incoherent. They speak in a manner that is aligned with their beliefs and personal experience. 

Let’s be cautious about using buzz phrases in business. Let’s encourage people to share their strong excitement for products based on educated choices. Let’s encourage people to take an active interest in the choices they make.

Let’s create enthusiastic, educated fans together.