Local Likes
In the past, a small business was built on referrals. Currently, a small business is built on local likes.
Every LIKE on a digital marketing platform builds the credibility of a business.
A “local like” isn’t limited to geography. It can connect us with a business locally, nationally, and internationally. Your like button is a connection to a community.
It’s a sign of the times. Every artist, book writer, yoga teacher, corporate trainer, wanna-be-olympic-athlete, and small shop is dependent on a click of your like button. The more likes, the more a pre-programmed algorithm will distribute a post to a bigger audience.
No Likes = No Leaps
It’s tough to grow a small business when no one knows you exist. It’s not enough to start a new business on a purpose and a prayer. It takes organic growth from local likes.
My sister goes out of her way to like every Being Valued post on every platform. She’s not our target audience. And she doesn’t need our services. She simply wants our small business to succeed.
Her local likes tickle me with delight.
I never stress about the content we share because I know my sister will like it. She wants our small business to succeed. Isn’t that the sweetest blessing?!
We both treasure the beauty of a local like. Many small businesses use our Being Valued Digital Marketing Services to build credibility for their business. They don’t have millions to spend, but they have magic to share.
These small businesses have a purpose and a prayer. We support their efforts and closely track their online metrics. Every like, every share, and every follow builds their credibility and fuels their growth. I see it every week:
Every local like tickles them with delight.
Over the years of consuming digital content, I became stingy with my likes. I didn’t know how much my click of the like button matters to a small business. My sister has inspired me to change.
I want small businesses to succeed. I believe in their purpose and marvel at their magic. Small businesses start local and grow based on our likes.
Let’s all make an extra effort to LIKE LOCAL.